Miami, FL – On August 13th, 2019 the NFL announced that it was partnering with Roc Nation, which is owned and lead by Jay-Z. This is not only an entertainment partnership consisting of his creative control over shows such as the Super Bowl Halftime Show, but it is also collaboration for change. He partners with the NFL to take action towards change, but all the black people walking around pissed off at him for stepping up to lead the charge for change. So why are we mad?
Let’s recap the situation that has got us to this point, shall we? Colin Kaepernick , former San Francisco 49ers quarterback took a knee during the playing of “The Star-Spangled Banner” in protest to police brutality and racism against African-Americans in the United States. It’s been 800 plus days since he’s not worked in the NFL. His stance creating a charge amongst other players who also followed his lead on solidarity and took a knee. Kaepernick and Eric Reid, both have been free agents since the 2017 incident. Eric Reid, however, has been given an opportunity to return to the game and play with the Carolina Panthers. Collin Kaepernick still has not been hired back to the NFL due to obvious blackballing by the league’s owners, some who are strong supporters of the Trump Administration. While he waits for the chance to work again, Kaepernick has established the “Know Your Rights Camp, ” an enterprise fully funded by Kaepernick to raise awareness on higher education, self-empowerment and to instruct others on how to properly interact with law enforcement .
Why is everybody mad? What are you doing to help Colin Kaepernick get back into the NFL? Tweeting? Instagram bashing the NFL? How is that helping this man get his job back? What’s that going to do? Nothing, exactly what it’s been doing. What actual action are all you mad people taking to help him and people like him in the future, who want to be able to express themselves without the fear of losing their job?
Our historical past has shown it simply takes one particular person to take a stand to impact change. December 1, 1955, Rosa Parks decided that she wouldn’t relinquish her seat to sit down within the “colored part” of the bus for a white passenger. She made an acutely aware choice to not give up her seat. She decided at that moment that she could be the image for a change. Jay-Z is placing himself within the middle of the problem. He is, without violence, without hate, taking step one to begin the true motion, not simply speak, Motion, for change. By joining forces with the NFL Commissioner, Roger Godell he’s putting himself directly in the middle of the problem, with hopes that the two sides of society can come together to work towards a common goal. No one was mad at any of our civil rights leaders for speaking up and taking a stand for injustice. Get out of your own minds and see the bigger picture. It’s so much bigger than all of us.
He is doing his part, what are you doing? Take Action! Don’t be mad at Jay-Z for stepping up where the rest have not. Were so good at complaining, so good at judging the next man, but won’t step up and do anything, instead, we just talk negativity into people doing something positive.
It didn’t take long for Jay-Z to put his plans into action. We just saw a part of this collaboration take place at the NFL Kickoff Experience in Chicago’s Grant Park on September 5 with Meghan Trainer and Meek Mill, as a part of the Songs of the Season. This is a program that will highlight musicians, debut their new songs during NFL broadcasts, and put all proceeds towards Inspire Change .